For Boomers and Zoomers, hiking is more popular than ever.
On my last East Coast hiking trip, I had the good fortune to sit down and talk trails with avid hiker Larry Meehan, Vice President of Media Relations & Tourism for the Greater Boston Visitors and Convention Bureau. “Zoomers are one of the largest groups of hikers in the Blue Hills, Middlesex Fells and in the other parks around Boston,” he informed me.
I looked at him quizzically. “Zoomers?”
“Active Baby Boomers. Like us.”
“Zoomers,” I pondered out loud. “Baby Boomers who hike.”
Zoomers are an intriguing—even crucial—demographic to the travel industry, Meehan explains, because they’re active, curious, health conscious; they like active vacations and have discretionary income—or at least as much as any other group does these days.
Boomer that I am, I’ve always been aware of how my generation (defined by birthdates between 1946 and 1964) has enthusiastically embraced hiking as an outdoors recreation, a way to travel, and even as a lifestyle.
Every generation as it ages separates into active and sedentary camps, and Boomers are no exception. “Zoomer,” I learned after returning home from my hiking trip, is a term coined by gerontologist David Denko to identify this trend-setting group of boomers.
Zoomer-Boomer booster Denko (www.Denko.com) calls for “a bold new brand of maturity…advocating spirited and awesomely adventurous lifestyles.”
Count this hiker in.
That’s it for now. Gotta zoom.